Thanet Times and Isle of Thanet Gazette

The Apprentice comes to Margate

Wednesday, March 18, 2009, 09:57

BUDDING business hopefuls in hit BBC show The Apprentice have been given the task of trying to rebrand Margate to attract more tourists.

Film crews were spotted in the town in October outside the Flower Lab in Margate’s Old Town, The Gallery on Marine Drive. The apprentices were also spotted walking across the parade clutching briefcases and were seen in the corridors of the Media Centre.

Although everyone involved locally remains tight-lipped about what happened it is thought the two teams gave a presentation to the great and good of Margate, including town mayor Brian Sullivan, on how they would rebrand Margate.

The fifth series promises egos will collide and tempers soar as the cut-throat competition gets tougher and tougher with each challenge.

Programme director of Margate Renewal Partnership, Derek Harding, has the actual job of rebranding Margate. He admitted it will not be for a few more years that the partnership can really get to grips with the task.

He said: “In terms of branding we have struggled with trying to come up with a way to market the town when actually there is no substance with what we want to do. The future we are trying to create is a seaside resort for the 21st century with a mixture of attractions that make it a year long attraction with the arts, the cultural side in the Old Town and the traditional family attractions tied in with the beach and Dreamland.”

How would you rebrand Margate? Let us know your views.

Alan Sugar
Alan Sugar

 

   

















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