We're not disgusted, we're DELIGHTED
IT has become a synonym for Middle England, painting a picture of narrow-minded killjoys who spend their days scanning the streets or the newspapers for issues to moan about.
But Tunbridge Wells residents have had enough and are ready to shake off the tag that has dogged them for decades.
When we hit the streets to ask residents if they thought of themselves as the "Disgusted of Tunbridge Wells", most visibly cringed as soon as the phrase was read out to them.
One of those residents, Sue Thomas, said: "It's tarring everyone in Tunbridge Wells with the same brush. It makes us sound pedantic.
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"If you say you come from Tunbridge Wells, that's the first thing most people think of."
Student Kat Sommers, 24, summed it up saying: "It's a stupid thing. It makes us sound like we're old and angry but we're not."
Council leader Roy Bullock agreed the tag was inappropriate and said the town's residents did not deserve it.
He added: "It may be appropriate for town residents to use when speaking or writing about events outside of our town confines.
"For example, I'm disgusted with the Scottish government about the release of the Libyan bomber. I am disgusted that Gordon Brown only now is doing an amazing U-turn in, at long last, saying that there will have to be cuts in public expenditure and I'm disgusted by the weather."
Cllr Bullock has come up with a new tag for the people of Tunbridge Wells, however. He said: "As far as residents speaking about our town, the most appropriate term to use is now Delighted of Tunbridge Wells."
The Rev Brian Senior of St Philip's: "I would say it's a very stereotypical label. It's representative of a small segment of Tunbridge Wells society but it's the same in any community, not just of Tunbridge Wells."
However, some locals have adopted the phrase as a marketing gimmick.
The town's tourist information centre sells mugs, t-shirts, magnets and postcards with Delighted and Disgusted of Tunbridge Wells from the shop at the Pantiles.
Tourist Information Centre manager Jan Spencer said: "The purchases are mainly made by local people as gifts or for Tunbridge Wells people who have moved away.
"The feedback from the phrase is of humour and affection. Those who know the phrase usually love it – but don't consider it true. Those unfamiliar with it find the items informative and funny and enjoy the joke when it is explained."
Ms Spencer added the Disgusted range outsells the Delighted range by two to one. Apparently, they're very popular gifts for spouses and bosses. In total they have sold more than 900 items over the past two years.
What do you think? Comment at www.thisis kent.co.uk/tunbridgewells