“Sainsbury's has been criticised after launching a drive to encourage responsible drinking by cutting the price of alcohol. The supermarket thinks reductions on lighter wines, bottles of beer and mixer cans of spirit will encourage people to switch to lower alcohol products or choose smaller measures. But campaigners say it's just a cynical marketing stunt and argue that low prices encourage higher consumption. But what do you think, is this a sensible move to encourage people to drink less?”