Margate gets a makeover from TV apprentices

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Tuesday, May 12, 2009
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This is Kent

A GAY resort, a family-friendly seaside town or a thriving art hotspot – find out tomorrow (Wednesday) what Sir Alan Sugar’s apprentices make of Margate.

The hit Bafta-winning show, now in its fifth series, made a trip to Margate last October to record an episode for BBC1.

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    What will Sir Alan make of the apprentice's rebranding?

With only eight contestants left, the budding business hopefuls were tasked with rebranding Margate for the 21st century.

Yasmina Siadatan, Mona Lewis, Lorraine Tighe, Kate Walsh, James McQuillan, Debra Barr, Howard Ebison and Ben Clarke came to the town along with Sir Alan’s lackys Margaret Mountford and Nick Hewer.

In the show, the teams have just two days to produce an eye-catching series of posters and an information leaflet to attract new tourists to the town.

Team one, led by Debra, decide to go for the pink pound by rebranding Margate as a gay resort. Contestant Ben slams Margate and tries to edit out the parts of the town he does not like.

He comments: "We don’t want any of this horrible stuff in the front; more of the sea, less of Margate."

Yasmina’s team decide to appeal to the family. Lorraine and James organise a photo shoot taking pictures of a family enjoying pottery at The Gallery in Marine Drive and playing on the beach.

Both teams then present their ideas to a board of officials and townspeople at Margate’s Media Centre.

Among them is Thomas Reeves from the Flower Lab in the Old Town and Shell Grotto owner Sarah Vickery. Margate mayor Brian Sullivan, Walpole Bay Hotel owner Jayne Bishop, Turner Contemporary art gallery director Victoria Pomery, pub chain boss Phil Thorley and some Thanet College students.

Also on the panel was Derek Harding, the man who, as director of the Margate Renewal Partnership, has the real job of turning around Margate’s fortunes.

On Yasmina’s efforts Mr Harding called it "solid, safe and pretty pedestrian."

He said: "We’re trying to promote this town in terms of the arts and the cultural offer. I think you’ve missed a trick."

Apprentice wannabe Howard Ebison presents his gay resort ideas but gets them described as "awful" by fellow judge and Flower Lab boss Thomas Reeves.

The 28-year-old, who is set to appear on BBC2 after-show The Apprentice: You’re Fired, said: "The whole idea was really dated."

Unfinished posters and leaflets also fail to impress Sarah Vickery, who also leads the Dreamland Trust, a group campaigning to restore Margate’s old fun park. She told the apprentices: "Your visions are dreadful. They’re just dreadful."

Margate stands in stark contrast with the exotic locations featured in previous series, but the international task was axed to reflect the fact that fewer people are travelling abroad during the recession.

A BBC source said: "By sending the candidates to Margate rather than overseas, we can do more than ever before to bang the drum for British business and tourism during the recession whilst maintaining quality and audience enjoyment."

With an average audience of 7.9 million, watching the latest series the town will be at the forefront of people’s minds when they tune in to find out who Sir Alan gives the boot to at 9pm on BBC1.

Brian Day from Garlinge wrote to say: "I was very disappointed by the apprentice's slogans for Margate."

He has come up with his own suggestions: Margate: Where the arts meets the arcades. Something for ever taste. Margate: Where the old meets the new and Margate: Where the sky meets the sea.

Can you do better? Let us know what you think of the show and the two team's ideas. Email over your suggestions to thom.morris@krnmedia.co.uk or leave a comment.

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4 Comments

  • Profile image for This is Kent

    by Beverley Montenaro, Cliftonvile

    Sunday, May 31 2009, 10:20PM

    “Yeah, you read right, Cliftonvile ... it's all pretty much vile in Thanet, but mostly the people. It's never going to regenerate, just deteriorate. It's populated by mostly druggies, chavs, alchoholics, thugs, morons and those who take a pride in their lack of education. They are a bunch of nasty and narrow minded small town bigots. Everyone outside of Thanet knows it, and laughs at them. But they continue their chosen path of apathy and self-destruction. Let them. It's just another example of Darwinism in practice and goes to prove the tree of life is self culling ... the sooner they are removed from the gene pool the better. Why am I here ? For my daughter who, I'm devastated to say, chose to make her life here after finishing medical school. I really thought she would want something better for herself than this. The only thriving businesses in Thanet apart from drug distribution, grott shops and pubs (note the hilarious inclusion of local "pub celebrity" in the Apprentice line up - only in Thanet would a publican be considered worthy of inclusion) is the taxi business.

    Margate is an insular, hypocritical and dirty little town and it's hardly surprising they tried to edit most of it out of the show. It amazes me that, as an evolving inferior strain of homosapiens, they've survived this long.

    But hey, you don't need to take my word for it ... read a couple of editions of the local paper or configure a personalised news feeder on Thanet. You'll soon get the picture. Consider yourself very lucky that you don't live here and I wish to God I had never moved here. And I'm trapped here until my daughter sees this place for what it is, because if you knew Thanet/Margate as I do, then you would never, ever leave your daughter here to deal with all the vileness of this town and its people without someone to look out for them”

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    by Broadstairs Reader, Broadstairs

    Wednesday, May 13 2009, 2:24PM

    “Jim Hughes has got this so right - as indeed have a lot of people. I went to Great Yarmouth last summer - a seaside town, much like Margate, but very different in that the Council there obviously care about people - real people, not those who might want to look at highbrow pictures. The sea front was clean, tidy, plenty of things to do for families. Lots of restaurants and cafes and things for kids and families to do. What there wasn't, was an expensive, minority interest gallery. Strange that.
    Perhaps TDC should take a day trip and go and see what a Council that cares can do, a Council that has got its market right, and isn't looking for individual glory for its elected members.”

  • Profile image for This is Kent

    by Jim Hughes, Margate

    Wednesday, May 13 2009, 9:32AM

    “I agree with Lyn Smith. We have heard about Renewal and Regeneration for a long time now, but shops are still closing and not a lot seems to have been regenerated.
    We don't need more art centres, If you want a cultural experience, go to London for the day and cruise the galleries and museums. Margate is a seaside town not the Louvre. Don't know many kids who get their rocks off on abstract paintings or modern sculpture. The Council keep asking what can be done with Dreamland. Is it rocket science?
    If I was in charge of regeneration I would paint all the buildings along the front different bright colours like Balamory, restore Dreamland to it former glory then sit back and watch this town explode with people as it was in the 50's & 60's. Ask any kid if he would prefer to look at a Turner painting or play an Xbox. Any bets?
    Kids and families want to have fun. That's why they head for the seaside. Want to regenerate? Make Margate a seaside town again. Simples.”

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    by Lyn Smith, Margate

    Tuesday, May 12 2009, 2:20PM

    “Is it not time we said to Derek Harding of the Margate Renewal Partnership,and therefore whose job it is to turn around Margate¿s fortunes "Your fired" as he has failed in his job”

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