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'Girl power' to get High Street moving

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Friday, May 25, 2012
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Hythe Herald

A GROUP of female High Street traders has vowed to band together to boost flagging business in the wake of recent road works.

Headed by Zoe De Jager, owner of Wells restaurant and bar, the women are considering ideas including a free independent traders' group, a welcoming system for new High Street businesses and a loyalty scheme.

  1. OPEN FOR BUSINESS:   Some of the High Street traders determined to boost footfall   GIAJ20120521C-003_C

    OPEN FOR BUSINESS: Some of the High Street traders determined to boost footfall GIAJ20120521C-003_C

  2. Pictured are Ladies meeting to discuss ways to improve trade in Hythe High Street. High Street, Hythe. Picture: Andy Jones

    Pictured are Ladies meeting to discuss ways to improve trade in Hythe High Street. High Street, Hythe. Picture: Andy Jones

Mrs De Jager said trade suffered while the long-running gas main replacement work was going on, and that it has yet to recover three weeks after the road reopened.

She said: "We want to tell people that Hythe High Street is open for business again.

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"No one has really advertised the fact the work's finished and it's back to normal. I thought it was about time we got together to put the place on the map."

The traders held an informal meeting at Wells on Monday to discuss ideas, not only to advertise the reopening but to promote the road as a whole.

Mrs De Jager said: "Hythe's a lovely town which has retained its unique individuality, but like many high streets, ours has suffered and we need to work together to raise our profile.

"There's no political agenda, we just think this is our High Street and we should be working together to see if we can help each other.

"It started just as an idea in the middle of the night and it's snowballed – the response has been amazing so far.

"It's all women too. There are so many of us trading on the High Street and I thought it's about time we got together and went back to girl power."

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