Ad agency has designs on our creative youths
AMBITIOUS young people have the chance to work for a top London advertising agency this summer – in Folkestone.
M&C Saatchi is setting up a pop-up base, The Lab, in the town in July, to offer 12 people two weeks' experience of working in a competitive industry. In a style worthy of BBC One's The Apprentice, two groups will each design and present an advertising campaign.
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The scheme was organised by MP Damian Collins, himself a former M&C Saatchi employee.
He said: "This is a great opportunity.
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"It's effectively work experience with one of the top agencies in the field but it's here in people's own town. Young people will be able to get quality work experience with world-leading communications professionals – it could change people's lives."
The project will run from July 9, in premises provided by the Creative Foundation, and will also be supported by other local businesses, including Saga, Visit Kent, Screen South, Holiday Extras, Created.co, Folkestone Film Factory, Church and Dwight, Eurotunnel, Folkestone Job Centre and Academy FM. During the two weeks, top M&C Saatchi staff will also give severalpresentations, to which all are welcome.
Recruitment will start on May 14 and the 12 successful candidates will be informed by the start of June.
Mr Collins said: "Saatchi has never done anything like this before and it's never been done by any other major agency. The industry is quite interested and, if it works, it could become a model for big agencies working with communities across the country.
"It will generate a real sense of community spirit by linking individuals with various local businesses and give them a great insight into the communications industry."
Richard Alford, managing director of M&C Saatchi, added: "The future of our industry depends on talented young people feeling inspired to join the creative world. Creating a community outreach project like this is also a real opportunity for us to see what talent there is outside London and we hope that this will inspire young people to express their creativity and think about a future in the industry."
Participants will have the chance of work placements with local companies at the end of the two weeks.
To apply, visit www.mcsaatchilab.co.uk, a site which will go live on May 14.
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